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PRINT BUYING

Print Buying, Output Software and Services: the Winners and Losers:

  • Advertising revenues fell 16% in the UK in 2009, and print companies are going bust at an alarming rate. Yet more and more retail groups seek closer contact with their customers and realise that they must integrate their silos of communication for shops, agents, correspondence email, web and mobile advertising
  • Most output software vendors still produce silos of expert functionality that revolve around hardware and are aimed at in-house experts, not non-technical Brand and Marketing buyers and non-expert users
  • Niche markets for compliance reports, product documentation , correspondence and contracts, policy and contract generation continue to prosper, as users seek control and realise that Microsoft Word is for amateurs, not professionals

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